Julie is a creative and strategic marketer who helps her clients gain a deep understanding of their business and how to bring their brand to life. As well as her marketing expertise, Julie is a creative stylist who shares her love of beauty and simplicity in the solutions she offers to clients.
“I think that often people are shy to shout out about how amazing they are and how good they are at what they do so I think my job is to intuitively know why and how their business stands out so that I can do my job positioning their brand and crafting those messages to communicate to the world how special they are.”
2:15 Julie shares her experience with confidence as a younger woman
5:48 How Julie came to be doing what she’s doing now
9:42 Julie listened to her intuition and found her way to her true calling
12:30 How Julie blends her love of design and style with her marketing expertise
14:21 How Julie begins to understand a business
16:26 I share how my business has benefited from working with Julie
18:26 Julie’s clients often have the answers but how it helps to have someone looking in from the outside
19:02 What is a brand strategy?
20:00 Julie shares her process and how a business can use the brand strategy document
23:20 I share how Julie’s work helped me at a personal level
24:55 Julie’s approach to personal branding
26:30 I speak about the importance of knowing and playing to your strengths
28:01 Julie shares her philosophy of ‘start before you’re ready’ and we talk about taking big leaps
29:41 How women who are elevated quickly sometimes feel ‘imposter syndrome’
29:59 Julie shares how typically women hold themselves back
31:12 Julie shares her vulnerability about public speaking (and a bit later, about how practise makes perfect)
37:10 Julie and her partner recently moved to Healesville. We talk about how this is influencing her work
40:10 I ask Julie how she markets her own business
42:00 Julie does a great job of describing the importance of knowing your purpose in business